When setting up your Store, which tactic can encourage targeted exploration?

Structuring your Store pages from broader categories to more specific products encourages targeted exploration by guiding customers through a logical browsing path. This hierarchical organization helps shoppers easily navigate from general interests to the exact products they seek, improving their experience and increasing the likelihood of conversion. Using the "Add link" function on clickable content is a general functionality that enables navigation but doesn't inherently guide targeted exploration in the same structured way. Employing hero ASINs, featuring unique or new products, is a good strategy for highlighting specific items but doesn't provide the overarching navigational structure that facilitates targeted exploration across a product catalog.