When setting up your Website Clicks campaign in Ads Manager,which Ad Group goal is recommended?

For a Website Clicks campaign, the "Link clicks" Ad Group goal is recommended because it directly optimizes for users clicking on your ad's link to visit your website. This aligns perfectly with the campaign's objective of driving traffic to your site. "Video views" would optimize for users watching video content, which is not the primary goal of a Website Clicks campaign. While "Website conversions" might seem relevant, it's a more advanced goal that requires conversion tracking to be set up and optimized for specific actions on your website (e.g., purchases, sign-ups). For simply driving initial traffic, "Link clicks" is the most straightforward and effective optimization.