When shoppers click on an ad and are directed to an advertiser's product detail page on Amazon, which customer flow is this?

When an Amazon DSP ad directs shoppers to a product detail page on Amazon, this is a "link-in" customer flow. The customer remains within the Amazon ecosystem for their shopping journey. This is beneficial for advertisers as it leverages Amazon's trusted shopping environment and streamlined checkout process, potentially leading to higher conversion rates. A "link-out" customer flow, conversely, would direct shoppers to an external website, such as the advertiser's own e-commerce site, taking them outside of Amazon.