When should an advertiser consider using brand lift solutions? (Select two)

Brand lift solutions are sophisticated measurement tools used to quantify the "mental" impact of your advertising that standard dashboard metrics cannot capture. Advertisers should consider them in the following scenarios: Going Beyond Clicks: While Ads Manager provides immediate data on clicks and impressions, it doesn't show how a user’s opinion of your brand has changed. Brand lift studies use a control vs. exposed methodology to measure incremental changes in Brand Awareness, Ad Recall, and Purchase Intent. Comprehensive Perception: Brands often use these studies to see how different creative elements (like video vs. static) or different media channels contribute to the overall "health" of the brand. It helps move the conversation from "How many people clicked?" to "How many more people now favor my brand?" Validation of Standard Metrics: Advertisers typically review their platform-reported metrics (like high CTR or View-throughs) first. If these metrics look strong, a brand lift study is the logical next step to prove that those interactions are actually translating into a lifting of the brand's profile in the consumer's mind. Long-term Strategy: Because Pinterest is a discovery platform where the path to purchase can be long, brand lift helps justify spend on upper-funnel campaigns that may not show an immediate "direct-click" ROI but are essential for long-term growth.