When should an advertiser use content targeting?

Content targeting in Google Ads allows advertisers to place their ads on specific content across the Google Display Network and YouTube. This includes targeting based on keywords (specific searches within content), topics (broad categories of content), and placements (specific websites, apps, or YouTube channels). This method is used to reach users when they are actively engaging with content relevant to the advertiser's product or service. The other options are incorrect because: Controlling devices is handled through device targeting settings, not content targeting. Reaching users who previously purchased is done through remarketing or customer match, not content targeting. Reaching users based on demographics is done through demographic targeting, which is a separate targeting layer.