When should you choose"run of publishers"in an Amplify Pre-roll campaign? (Select all that apply)

Run of publishers" in an Amplify Pre-roll campaign is ideal when your primary goal is to maximize reach and brand awareness. This option allows your pre-roll ads to appear across a broad network of participating publishers, rather than being limited to specific content categories or individual publishers. This broad distribution helps achieve mass reach and scale, which are crucial for boosting brand awareness. While contextual alignment is valuable, "run of publishers" prioritizes reach over specific content matching. If contextual alignment is a key objective, you would typically select specific publisher categories or individual publishers.