When should you consider making optimization s to a newly launched bid strategy within your Search Ads 360 campaign, assuming there's no conversion delay?

Weeks two to three is the correct timeframe for making initial optimizations because it allows the bid strategy's machine learning algorithm to move past the initial "learning phase" and collect enough performance data to stabilize. While the system begins adjusting immediately, making significant structural changes during week one can reset the learning process and lead to volatile performance; however, waiting until week four or beyond may result in missed opportunities to correct early inefficiencies. By the second or third week, assuming no conversion delay, the data becomes statistically significant enough to reflect true performance trends, providing a reliable foundation for fine-tuning targets or adjusting constraints to better align with the campaign's overall goals.