When they first meet, Drew tells Tobias that he usually sends all of his email campaigns to his entire subscriber list. With that in mind, what’s the first thing Tobias might do after he connects Drew’s account to his own?

The correct answer is to look for existing tags and segments. Sending campaigns to an entire list often leads to lower engagement and higher unsubscribe rates because the content isn't relevant to everyone. By checking for existing segmentation, Tobias can immediately identify opportunities to improve Drew's email strategy by targeting specific groups with tailored content, which is a foundational best practice in email marketing. Creating an email automation series or a digital ad, while potentially valuable later, doesn't address the immediate and most impactful issue of Drew's current "send-to-all" approach.