When thinking about influencers you’d like to attract to your brand’s community, what is the most important criteria to think about?

The most important criterion for attracting influencers is their ability to contribute trusted insight to your community. This ensures their content is valuable, authentic, and resonates with your audience, building genuine engagement and credibility. Influencers are effective because their followers trust their opinions. While a large follower count (A) seems appealing, it's less important than genuine influence and engagement. Many followers don't guarantee impact. Budgetary requirements (B) are practical considerations but secondary to the influencer's actual value and fit. An influencer expressing distaste for competitors (C) is unprofessional and doesn't align with building a positive brand image or fostering a healthy community. Focus on positive contributions, not negative comparisons.