When thinking about targetting, what would be considered a restrictive targeting option?
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Correct answer: Interests.
Why this is the answer
In this context, interests are considered a restrictive targeting option because they limit delivery to users who have been explicitly categorized into specific interest groups, which can significantly narrow audience size. By contrast, options like keywords, events, or platform can capture users more dynamically or at scale based on real-time behavior or broader usage patterns, making interest targeting the most restrictive choice in this scenario.
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