When tracking the path to revenue for an email recipient, key metrics flow in a particular order. Of the options below, which accurately represents this order?
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Correct answer: Open rate > click rate > conversion rate.
Why this is the answer
When tracking the path from email delivery to revenue, metrics follow a logical sequence: Open rate – The recipient opens the email. Click rate – The recipient clicks a link within the email.Conversion rate – The recipient completes the desired action, such as making a purchase.
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