When using a script format to set site parameters to be passed into Tag Manager from the webpage,which of the following options allows you to define where Tag Manager retrieves insights?

Variables are the correct option because they are used in Tag Manager to retrieve specific pieces of information from the webpage, such as site parameters defined in a script. Tag Manager then uses these variables to populate tags, triggers, and other configurations. Retargeting is a marketing strategy, not a mechanism for data retrieval within Tag Manager. Third-party activity refers to data collected from external sources, which is different from defining how Tag Manager retrieves data directly from the webpage's script.