When using display advertising,what could you include in an ad to achieve the goal of driving more sales?

Promotions and special offers directly incentivize purchases, making them highly effective for driving sales in display advertising. People are more likely to click on an ad and complete a purchase if they perceive a direct benefit or saving. Personalized messages can increase engagement but don't inherently drive sales without a strong call to action or offer. Location-specific information is useful for driving foot traffic to physical stores or targeting local services, but it doesn't directly translate to online sales without an accompanying offer.