When using text overlays and backgrounds in Pinterest ads, what is a recommended practice for enhancing visibility?

Employing strongly contrasting colors for text and background is crucial for enhancing visibility on Pinterest. This ensures the text is easily readable and stands out against the image, capturing user attention quickly as they scroll. Using similar colors for text and background, or low brightness, would make the text difficult to discern, reducing the ad's effectiveness. While animated text can be engaging in some contexts, it's not a primary recommendation for ensuring basic text visibility and can sometimes be distracting or not supported across all ad formats. The core principle is immediate legibility.