When using the Semrush Social Tracker tool, which metric should you consider using to review engagement, if you do not have many posts or a smaller audience compared to that of your competition?

Engagement rate is the most appropriate metric because it normalizes engagement based on the size of your audience or the number of posts. This allows for a fair comparison of content effectiveness even if your audience is smaller or you post less frequently than competitors. Total audience simply reflects the number of followers, which doesn't indicate engagement quality. Total activity measures the raw number of interactions, which would naturally be lower for accounts with fewer posts or a smaller audience, making direct comparison misleading. Therefore, engagement rate provides a more insightful and equitable measure of performance in such scenarios.