When using unlinked mentions to build links, you're looking for:

When using unlinked mentions for link building, the goal is to find websites that discuss your brand, products, or services but haven't included a hyperlink back to your site. These are prime opportunities because the site owner is already familiar with your brand and has deemed it relevant enough to mention. Reaching out to request a link is often more successful in these cases than cold outreach, as there's an existing context for the mention. Forums with complaints are not link-building opportunities; directory sites are a different type of link building; and social media mentions, while valuable for brand monitoring, typically don't provide dofollow backlinks for SEO.