When variables are used as tokens, what is the correct format if the variable name is TestVariable?
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Correct answer: [%TestVariable%] (correct option).
Why this is the answer
In Amazon Ad Server (formerly Sizmek Ad Suite), variables used as tokens are formatted with percent signs and square brackets: [%TestVariable%]. This specific syntax allows the ad server to recognize and replace the token with its assigned value during ad serving. Other formats like {%TestVariable%}, [$$TestVariable$$], or [&TestVariable&] are incorrect and will not be parsed as variables by the ad server, meaning the literal string would be displayed instead of the intended dynamic value. Understanding the correct token syntax is crucial for implementing dynamic content and tracking in ad campaigns.
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