When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended?
Choose an answer
Tap an option to check your answer.
Correct answer: Most users who converted were using desktop..
Why this is the answer
The Mobile Overview report shows that the "Made a Purchase" segment has significantly more users from desktop (1,500) than from mobile (200) or tablet (100). This indicates that most conversions are occurring on desktop devices. While optimizing for tablet might be beneficial, the data doesn't suggest it's the most critical area for improvement compared to the clear desktop conversion dominance. Suggesting not to develop for mobile is incorrect as mobile still contributes to conversions and overall traffic. There's no data in this report to suggest an issue with the desktop checkout flow; in fact, desktop is performing best for conversions.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed