When will a Matched Audiences campaign begin serving?
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Correct answer: Once the Matched Audience has been processed, which can take up to 48 hours.
Why this is the answer
A Matched Audiences campaign will begin serving once the audience has been processed, which can take up to 48 hours. This processing time is necessary for LinkedIn to match the uploaded data (e.g., email lists, company names) to its user base, ensuring the audience is accurately built and ready for targeting. Campaigns will not serve immediately because the audience needs to be validated and prepared. While 96 hours is a plausible processing time for some platforms, LinkedIn specifically states up to 48 hours for Matched Audiences.
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