When working on an on-guaranteed deal in Display&Video360,in what situation would you recommend bidding 20%higher than the floor price?
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Correct answer: You'reworking on a global ad campaign and paying in different currencies..
Why this is the answer
The correct option is You'reworking on a global ad campaign and paying in different currencies.In the context of the Google Display and Video 360 certification,when dealing with an on-guaranteed deal and facing the challenge of working on a global ad campaign with multiple currencies,it is recommended to bid 20%higher than the floor price.This strategy helps mitigate potential fluctuations in currency exchange rates,ensuring more stable and competitive bidding across various regions.By adjusting the bid to account for currency variations,advertisers can enhance their chances of winning impressions in different markets while maintaining cost-effectiveness.This aligns with best practices for managing non-guaranteed deals with international considerations in Display&Video360.
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