When would click-through attribution credit be given?
Choose an answer
Tap an option to check your answer.
Correct answer: When a user clicks on the ad and takes action later..
Why this is the answer
Click-through attribution credit is given when a user clicks on an ad and subsequently completes a desired action, such as a purchase or sign-up, within a defined attribution window. This method directly links the ad click to the conversion. Simply clicking on the ad (first incorrect option) doesn't guarantee a conversion, as the user might not complete the desired action. While conversion targets need to be met for a conversion to occur (second incorrect option), click-through attribution specifically refers to the mechanism of crediting that conversion to an ad click, not just the fact that a target was met.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed