When would click-through attribution credit be given?
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Correct answer: When a user clicks on the ad and takes action later..
Why this is the answer
Click-through attribution credits a conversion to an ad when a user clicks on the ad and subsequently completes the desired action, such as installing an app or making a purchase. This method connects the user’s click to the resulting conversion within a defined attribution window. In contrast, view-through attribution credits conversions based on ad impressions without a direct click. Click-through attribution ensures that only users who actively engaged with the ad are counted toward campaign performance.
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