When would you NOT want to use the "prioritize KPI target" bidding priority in Amazon DSP?
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Correct answer: When you have a fixed budget that must be spent during the campaign flight.
Why this is the answer
Prioritize KPI target is not appropriate when full budget delivery is required during the campaign flight. This bidding priority can limit spend when Amazon DSP cannot efficiently meet the selected Target KPI . It is better suited to flexible budgets where performance efficiency matters more than guaranteed spend. A fixed must-spend budget should use a bidding priority designed to spend the full budget while maximizing performance.
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