When you have dedicated landing pages, who is the home page meant to serve?

When dedicated landing pages exist for specific campaigns or offers, the homepage primarily serves users who are already familiar with the brand. These users might be returning customers, those looking for general company information, or individuals navigating directly to the main site. The homepage acts as a central hub, providing a broader overview of the company's offerings and brand identity. Users unfamiliar with the brand are more likely to arrive via a dedicated landing page, which is optimized to capture their attention for a specific product, service, or promotion. Therefore, "Users that do not know you" is incorrect because dedicated landing pages are designed to introduce new users to specific offerings. "Both groups" is incorrect because while new users might stumble upon the homepage, its primary strategic purpose shifts when dedicated landing pages handle initial acquisition.