When you’re creating a simple pixel in Amazon DSP, which of the following is true?
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Correct answer: To create a remarketing audience based on pixel exposure, go into the audiences tab of Amazon DSP..
Why this is the answer
When creating a simple pixel in Amazon DSP, the pixel itself is a piece of code that tracks user activity. To utilize this tracking data for remarketing, you must define audiences based on the pixel's collected events. This audience creation process occurs within the "Audiences" tab of Amazon DSP, where you can specify criteria (e.g., users who visited a specific page tracked by the pixel) to build your remarketing segments. You cannot create remarketing audiences directly within the "Pixels" tab; that tab is for pixel management. Lookalike audiences are also created separately in the "Audiences" tab, often based on existing remarketing audiences, not directly tied to the pixel creation step.
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