When you run Google Ads, you pay:
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Correct answer: Every time a user clicks your ad.
Why this is the answer
Google Ads primarily operates on a Pay-Per-Click (PPC) model, meaning advertisers are charged only when a user actively clicks on their ad. This ensures you pay for engaged users who show interest in your offering. "For every 1,000 times your ad is displayed" describes a Cost Per Mille (CPM) model, which is used in some display advertising but is not the default or primary payment method for Google Search Ads. "Every time your ad shows in search results" is incorrect because impressions (ad displays) are generally free; you only pay for the click.
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