When your brand connects with what’s happening on Twitter,you can see lifts in: (select all that apply)

When brands actively engage with trending topics and real-time conversations on Twitter, they become more relevant and visible to a wider audience. This increased visibility directly contributes to a lift in brand awareness, as more people are exposed to the brand. By participating in relevant discussions and demonstrating an understanding of current events, brands can foster a more positive perception, leading to an increase in brand preference. Ultimately, this enhanced awareness and preference can translate into a greater likelihood of consumers considering and choosing the brand, thereby boosting purchase intent. All three options are direct benefits of effective, timely brand engagement on Twitter.