When your brand connects with what’s happening on Twitter, you can see lifts in: (select all that apply)

The correct answers are message association, brand awareness, purchase intent, and brand preference because when a brand connects with what’s happening on Twitter—through real-time conversations, cultural moments, or trending topics—it can increase how well audiences associate the brand with its messaging (message association), make more people aware of the brand (brand awareness), improve favorability and likability (brand preference), and even influence the likelihood of purchase (purchase intent). Engaging in relevant, timely conversations strengthens multiple aspects of brand impact across the customer journey, from awareness to action.