Whenfine-tuning paid search ads,you change abroad-match keyword to a phrase-match keyword using which symbol?

Quotation marks are used to define a phrase-match keyword. This tells the search engine to only show your ad for searches that include the exact phrase, or close variations of it, in the same order. This provides more control than broad match, which allows for more variations and word order. Apostrophes and italics are not used for defining keyword match types in paid search advertising platforms.