Whenyou'reusing Performance Planner,which two options are recommended best practices to follow? Choosetwo.
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Correct answer: Createan18-month plan across all campaign types:Search,Shopping,Local,Display,Video,Performance Max, andApp., Once you have an 18-monthplan,check in each month or quarter to make sure you can implement your plan based on the past seven to 10 days..
Why this is the answer
1.**Createan18-month plan across all campaign types:Search,Shopping,Local,Display,Video,Performance Max,andApp.** Performance Planner's forecasting capabilities allow for long-term planning.By mapping out an 18-month plan across all campaign types,advertisers can have a holistic view of their expected ad performance.This comprehensive planning aids in understanding potential reach,budget allocation,and expected return on investment across various advertising channels. 2.**Once you have an 18-monthplan,check in each month or quarter to make sure you can implement your plan based on the past seven to 10 days.**Whilelong-term planning is crucial,the digital advertising landscape can be dynamic with fluctuations in consumer behavior,market trends,competition,and other variables.By checking in regularly,advertisers can adjust and adapt their strategies based on recent data,ensuring their campaigns remain optimized and inline with their original objectives.This iterative approach allows for both proactive planning and reactive adjustments to maximize campaign performance.
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