Where is the best place to include your target keyword?

Including your target keyword in the title tag, URL slug, and image alt text are all crucial for SEO. The title tag is a primary ranking factor, signaling content relevance to search engines and users. The URL slug provides a clear, keyword-rich path that aids both search engine understanding and user experience. Image alt text helps search engines understand image content, making your images discoverable in image searches and improving accessibility. While each placement serves a distinct purpose, using your target keyword in all these locations reinforces the topic to search engines, contributing to better rankings and visibility.