Which 2 variables can you A/B test to improve email conversion rates? (Select 2.)
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Correct answer: Copy, Call-to-action button.
Why this is the answer
To improve email conversion rates, it’s effective to A/B test elements that directly influence user decisions. Copy can impact how clearly and persuasively the offer is communicated. The call-to-action (CTA) button affects how easily subscribers know what to do next and how motivated they feel to click.
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