Which action shows a prospect is in the "Interest" stage instead of the "Awareness" stage? (Select the best answer.)

The Difference Between Awareness and Interest. Understanding where a prospect stands in the funnel depends on their level of intent: Awareness (Passive): This is the "I've heard of them" stage. It includes seeing a logo, hearing a brand mentioned, or scrolling past an ad. The prospect isn't necessarily looking for a solution yet; the brand has simply entered their consciousness. Interest (Active): This is the "Tell me more" stage. The prospect takes a deliberate action to learn about your specific offerings. Clicking a link to a product page or a blog post signals that they have a problem or desire they think your brand might be able to address.