Which ad format would be most effective for a brand wanting to reach listeners during music and news content?
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Correct answer: Audio ads.
Why this is the answer
Audio ads are designed to reach listeners during streaming audio content such as music and news. They can help advertisers connect with audiences in listening environments where visual formats may not be available. Amazon Ads describes audio advertising as a way to engage audiences across screen-free moments. This makes the format more relevant for listener-based reach than shopping or display placements.
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