Which ad type is not recommended by LinkedIn for brand awareness campaigns?

Message Ads are generally not recommended for brand awareness campaigns on LinkedIn because their primary purpose is direct engagement and lead generation through personalized messages. While they can introduce your brand, their format is less about broad reach and more about driving specific actions. In contrast, Video Ads, Carousel Ads, and Single Image Ads are highly effective for brand awareness. Video Ads capture attention and convey complex messages quickly. Carousel Ads allow for storytelling and showcasing multiple product features or brand aspects. Single Image Ads are simple, impactful, and easily digestible. Text Ads, while basic, can also contribute to awareness by displaying your brand name and a concise message to a wide audience.