Which ad type promotes individual product listings on Amazon using a cost-per-click model?
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Correct answer: Sponsored Products.
Why this is the answer
Sponsored Products are cost-per-click ads that promote individual product listings. They help increase product visibility while shoppers browse or search in the Amazon store. This format is product-focused and sends interested shoppers to a product detail page. It is best suited for campaigns that aim to drive product discovery and purchase activity.
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