Which advertising method may involve real-time bidding?
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Correct answer: Programmatic advertising.
Why this is the answer
Programmatic advertising involves using automated technology to buy and sell ad impressions in real-time. This process, often referred to as Real-Time Bidding (RTB), allows advertisers to bid on ad impressions as they become available, targeting specific audiences based on data. Direct advertising, conversely, involves advertisers negotiating directly with publishers for ad space, typically at a fixed price, and does not involve real-time bidding.
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