Which are the 3 main factors that go into choosing a keyword?

When choosing a keyword, three primary factors guide your decision: search volume, competition, and revenue potential. Search volume indicates how many people are looking for that keyword, helping you understand the potential audience size. Competition assesses how difficult it will be to rank for that keyword, considering the strength of existing content. Revenue potential evaluates the likelihood of that keyword leading to conversions or sales, directly impacting your business goals. Keyword length is a characteristic of a keyword (e.g., short-tail vs. long-tail), but not a primary decision-making factor itself; rather, it influences search volume and competition.