Which are the correct steps to set up a DSP campaign?
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Correct answer: Create order → Create Line Item(s) → Deal set up →Creative set up →Add creative to line item →Activate.
Why this is the answer
The correct sequence for setting up a DSP campaign begins with creating an order, which acts as the overarching container for your campaign. Next, you create one or more line items, which define the specific targeting, bidding, and budget for different segments of your campaign. Deal setup is crucial if you're using private marketplace (PMP) deals or guaranteed deals, as it establishes the terms with publishers. Creative setup involves uploading and configuring your ad assets. It's essential to then add these creatives to the relevant line items so they can be served. Finally, activating the campaign makes it live. The incorrect options miss critical steps like adding creatives to line items or incorrectly place creative setup before deal setup, which is less common in a standard workflow.
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