Which are the two best budgeting options for an even spend of $600 over the month?
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Correct answer: Lifetime budget set to $600, Average daily budget set to $20.
Why this is the answer
To ensure an even spend of $600 over a month (approximately 30 days), two budgeting options are most effective. A Lifetime budget set to $600 directly allocates the total desired spend for the entire campaign duration, allowing the platform's algorithm to distribute it evenly over the month. Alternatively, an Average daily budget set to $20 achieves the same goal ($20/day 30 days = $600/month). While a daily budget can fluctuate slightly, the "average" setting aims for this consistent spend. Setting a Lifetime budget to $30 would only spend $30 total. A Daily budget set to $600 would spend $600 every day, leading to a much higher total than desired. An Average daily budget set to $40 would result in a $1200 monthly spend, double the target.
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