Which assets do you need when creating an ad with a Lead Gen Form? Select all that apply.

When creating a LinkedIn Lead Gen Form ad, you need several key assets. "Form details" are essential because they define the information you want to collect from your leads, such as name, email, and company. Without these details, the form cannot function. "Ad creative" is also crucial as it's the visual and textual content (image/video, headline, description) that captures your audience's attention and entices them to click on the ad and open the form. Finally, a "Confirmation message" is necessary to provide a positive user experience after a lead submits the form, thanking them and perhaps offering next steps. "A personalized call-to-action message for each lead" is not a standard asset required for creating the ad; while personalization is good marketing practice, the ad creation process involves a single, defined CTA for the ad unit itself, not individual messages for each potential lead.