Which attribution model grants all platforms a portion of the credit?
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Correct answer: Linear Touch.
Why this is the answer
The Linear Touch attribution model distributes credit equally across all touchpoints in a customer's journey. This means every platform involved in the conversion path receives an equal share of the attribution, acknowledging the contribution of each interaction. First Touch attribution, conversely, assigns 100% of the credit to the very first interaction a customer has with a brand, ignoring all subsequent touchpoints.
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