Which attribution model grants all platforms a portion of the credit?
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Correct answer: Linear Touch.
Why this is the answer
The correct answer is Linear Touch because this attribution model distributes credit evenly across all touchpoints in the customer journey, giving each platform or interaction a portion of the conversion credit. In contrast, First Touch gives all credit to the first interaction, and Last Touch gives all credit to the final interaction before the conversion. Linear Touch is useful for understanding the collective impact of multiple platforms or campaigns.
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