Which audience should an advertiser use to reach new customers with a high intent to purchase their products?

To reach new customers with a high intent to purchase their products,an advertiser should use the**In-market** audience.In-market audiences are composed of users who have shown active and recent interest in products or services related to specific categories.Targeting in-market audiences helps advertisers connect with potential customers who are actively researching or considering making a purchase in a particular product category,indicating a high level of intent.Thismakes in-market audiences an effective choice for reaching potential customers who are likely to convert.