Which automated bidding strategy optimizes for revenue, not sales?
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Correct answer: Target ROAS.
Why this is the answer
Target ROAS (Return On Ad Spend) is the automated bidding strategy that optimizes for revenue. It aims to achieve a specific return on your advertising spend, meaning it focuses on the monetary value generated by conversions rather than just the number of conversions. Max CPA (Cost Per Acquisition) and Target CPA both optimize for the number of conversions at a target cost, not the revenue those conversions generate. While more conversions can lead to more revenue, these strategies don't directly factor in the varying value of different conversions.
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