Which bid strategy type allows you to choose exactly how much you are willing to pay for a link click?

Maximum Bid allows you to set a specific, upper limit on how much you are willing to pay for a link click. This gives you precise control over your cost per click (CPC). Automatic Bid, on the other hand, optimizes your bid to get the most results for your budget, but it doesn't allow you to manually set the exact price for a click. While it aims for efficiency, it doesn't offer the direct control over CPC that Maximum Bid does.