Which bid strategy would you require to frequently monitor and optimize in order to balance performance and spend?

The "Maximize performance" bid strategy requires frequent monitoring and optimization because it aims to achieve the best possible results (e.g., conversions, clicks) within your budget, but it doesn't automatically spend the full budget. This means you need to actively track performance metrics and adjust bids or targeting to ensure you're both maximizing your desired outcome and spending your allocated budget effectively. The "While spending full budget, maximize performance" strategy is designed to spend the entire budget, so it generally requires less hands-on optimization for budget pacing. MaxBid is a manual bidding strategy where you set a fixed maximum bid, offering granular control but also demanding constant attention to performance and budget.