Which bidding strategy should someone consider using for a visibility campaign goal?
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Correct answer: Use Target impression share for a visibility campaign..
Why this is the answer
For a visibility campaign goal,the recommended bidding strategy to consider is**Target Impression Share**.This strategy is designed to help your ads appear in a certain percentage of eligible auctions,allowing you to maximize the visibility of your ads on the search results page.With Target Impression Share bidding,you can specify the impression share percentage you want to achieve(such as absolute top of page,topofpage,or anywhere on the page)and Google Ads will adjust your bids automatically to help you achieve that goal.This strategy is particularly useful when your main focus is to increase the visibility and presence of your ads in the search results.
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