Which bidding strategy will reduce your bids in real time for clicks that may be less likely to convert to a sale?
Choose an answer
Tap an option to check your answer.
Correct answer: Dynamic bids - down only.
Why this is the answer
Dynamic bids - down only reduces bids in real time when Amazon Ads determines a click is less likely to convert. This bidding strategy keeps the selected bid as the maximum bid and only lowers it for weaker conversion opportunities. It helps control spend while still using auction-time conversion signals. The strategy does not increase bids for clicks that may be more likely to convert.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed