Which bidding strategy would you choose to auto-optimize to get the best results at the lowest price within your App Install campaign budget?

Using an automatic bid strategy allows the platform to auto-optimize bids in real time to get the best results possible within your campaign budget. The system adjusts bids dynamically for each auction to maximize outcomes—such as app installs—while minimizing cost per action. In contrast, target or maximum bids give you more manual control over costs but do not automatically optimize for the lowest price